Product development

Product development at backaldrin has one clear goal – to offer you the right products for your customers.

New product ideas seldom happen out of the blue. That’s why new product and recipe ideas are worked on daily. Markets and consumers dictate what is in demand. In keeping track of the emerging trends, backaldrin relies on its keenly developed instinct and extensive expertise to develop fresh ideas for bread, pastries and fine baked goods. Discussions with thousands of customers around the world represent a wealth of experience, from which all customers can benefit.

Only the best ideas survive the strict selection process. Many of them have the potential to not only become top brands and successes but, above all, to be the driving forces behind your revenue growth. Kornspitz® and PurPur®, for example, are popular with bakers and consumers around the world.

The backaldrin product development team would be happy to help you implement your ideas. Simply contact your backaldrin consultant.